Often what they do with those codes, Sean, is they’ll give a season pass so that all titles will be reviewable in the future. It helps them get the publicity out on the title and get more buys. A $5-$20 code is easily worth giving out if hundreds of people see it and it sways more people into buying it. TellTale in particular learned that after lackluster performances by Jurassic Park and Back to the Future, which is why they’ve pushed for more press publicity and reviews with The Walking Dead and now The Wolf Among Us.