Bango Partners with Microsoft to Boost Xbox Cloud Gaming Subscriptions
Bango, the global platform for data-driven commerce, recently announced it expanded its partnership with Microsoft to enable access to Xbox subscriptions and consoles sales. With new Xbox Series X and Xbox Series S now available in time for end of the year sales, the Xbox Game Pass Ultimate subscription service and Xbox All Access program are expected to be in high demand.
Microsoft will make use of the Bango Platform to enable telco partners to bundle Xbox Game Pass Ultimate and Xbox All Access in their subscription packages. This arrangement is the latest expansion of the partnership with Microsoft, through which Bango powers carrier billed payments for Xbox gamers across the Microsoft Store. For those unaware, Xbox Game Pass Ultimate gives gamers access to over 100 high-quality games on console, PC, and compatible mobile devices for one low monthly price.
Now with Xbox All Access, players can get everything they need to jump into the next generation of gaming – an Xbox Series X or Xbox Series S, plus 24 months of Xbox Game Pass Ultimate – from $24.99 a month for 24 months with no upfront cost. On the other hand, partners that want to benefit from the global demand for Xbox gaming can now also leverage the unique offer and targeting insights provided by the Bango Platform to attract many more customers.
Paul Larbey, CEO at Bango had this to say regarding the agreement:
“Bango is focused on growing success for partners through data driven commerce. Unique Bango data insights optimize the targeting of product bundles to boost consumer engagement. Bango is excited to expand its partnership with Microsoft, to take Xbox Game Pass and consoles to millions more gamers across the world.”