Shockwaves were sent through the gaming world on February 21st 2019, when Reggie Fils-Aime announced his retirement. Since 2006, “The Regginator” has been the head of Nintendo of America and has guided the company through extremely prosperous times (Wii, 3DS, and Switch). He also stuck it out during some of the tougher ones (Wii U). He endeared himself to gamers immediately with his early E3 presentations, and has subsequently become one of the most recognizable representatives in Nintendo history.
Reggie made his presence known in one of the most simple, yet effective ways. Making his debut on Nintendo’s press conference stage at E3 2004, Reggie delivered one message. “My name is Reggie, I’m about kicking ass, I’m about taking names, and we’re about making games.” An introduction for the ages. It launched not only Reggie’s career, but also put Nintendo in a more confident light for years to come.
Maintaining a presence to Nintendo’s fans was a big part of Reggie’s job. He was there for their very first Nintendo Direct in 2011. Fans would often see Reggie in attendance to various community events. He was an essential part of Nintendo’s E3 presentations year after year. “My body is ready” became a simple yet effective catchphrase that spawned from a Wii Fit demo of all things. Reggie embraced the memes and truly loved his fans.
Now, he is ready to relax, spend more time with his family, and do whatever extremely hard-working retired people do! He’s finally made his own Twitter handle, his follower count skyrocketing as we speak. His office is being packed and he’s simply cherishing the memories of his time at Nintendo. Roughly 15 years and he’s made such an impact at the company. We’re sure this wasn’t an easy decision for him, but good things often must come to an end.
Reggie leaves us in the hands of his replacement, Doug Bowser. Doug has some seriously big shoes to fill, especially with a name like Bowser. This June will be his first E3 as Nintendo of America’s President and COO. Reggie Fils-Aime is a hard act to follow, but Doug seems pretty sure that he can handle the responsibility. Either way, let’s all wish Reggie a happy retirement and welcome his new life as a Nintendo fan.