2K and WWE extend partnership
Today, 2K and WWE were excited to reveal that their partnership has been extended, with a new multi-year exclusive agreement granting 2K worldwide rights to develop and publish WWE video game properties across all platforms and distribution channels. As a result, we will continue to see WWE 2K games, and the studio will also continue to invest in the card-battling WWE SuperCard.
David Ismailer, Chief Operating Officer for 2K, stated, “2K’s partnership with WWE over the past three years has resulted in a successful and important addition to the Company’s portfolio of profitable franchises. We are thrilled with the positive momentum of the WWE 2K series, including generating year-over-year growth, as well as the success of WWE SuperCard. We are very pleased to extend our partnership with WWE and look forward to many more years of collaboration.”
“2K’s leadership in authenticity, quality and overall brand dedication has been a perfect complement for WWE,” said Casey Collins, WWE Executive Vice President, Consumer Products. “Our continued partnership ensures WWE remains at the forefront of global video game brands as we continue innovating and publishing our offerings on multiple platforms.”
What are your thoughts on this agreement?