After Bethesda ditched the subcription model for its MMORPG game, The Elder Scrolls Online, they announced their new plan to get you to spend money while playing the game. If you need more health, stamina, magic and XP boost potions, you will be able to buy the items using real money, through the MMO’s Crown Store.
There (in The Elder Scrolls Online’s Crown Store), you will have the possibility to convert your real money into the game’s crowns currency, which can be spent on various items like vanity pets, upgraded mounts, special costumes and other similar things.
The game director Matt Firor wrote on a blog post that “[Potions] can be purchased with crowns, but they’re functionally very similar to the potions you can purchase from in-game vendors, and they’re somewhat weaker and less effective than player-crafted potions,
This gives the player a choice: spend some crowns to get potions right now, or play a while to earn in-game gold and then spend it either at a vendor, another player, or at a Guild Store.”
Alternatively, you have the option to an ESO Plus premium subscription, which will grant 1500 crowns and access to all DLC packs for a monthly fee.
Bethesda has also mentioned that you can transfer your PC/MAC characters to your PlayStation 4 or Xbox One, when The Elder Scrolls Online: Tamriel Unlimited will launch for consoles on June 9th 2015. In that case, for a new copy of the game (the console version) you will have to pay a 20$ fee.
Source: Elder Scrolls Online Blog