Speaking with GameInformer, popular industry analyst Michael Pachter revealed his take on Xbox One’s price cut. He predicts that the console’s price will never go back to the initial $400 after this cut, since Microsoft didn’t mention this promotion as being temporary. It’s the second time Microsoft offers the standard Xbox One at $350, without the Kinect.
This decision also aided them back in 2014 to conquer the sales and, for the first time in the console’s history, beat Sony’s PlayStation 4 in terms of sales. Since people seem to be more interested in buying the console at the reduced price, why bother raising it again and lose a significant number of potential customers?
Whether this is permanent or not, you should really take advantage of the price cut if you’re planning to buy the next-gen console anytime soon. You can read below Pachter’s take on the matter:
“On January 16 they said ‘Effective tomorrow we have special promotional pricing of $349.’ It didn’t say temporary, and it didn’t put a date of when it ends, which is really curious,” Pachter said.
“It’s not officially a price cut – it’s promotional pricing. This allows the retailer to advertise regularly $399 and now it’s $349, but I have a feeling it will never go back up.”