Pachter Predicts That Xbox One’s Price Will Never Go Back Up
Speaking with GameInformer, popular industry analyst Michael Pachter revealed his take on Xbox One’s price cut. He predicts that the console’s price will never go back to the initial $400 after this cut, since Microsoft didn’t mention this promotion as being temporary. It’s the second time Microsoft offers the standard Xbox One at $350, without the Kinect.
This decision also aided them back in 2014 to conquer the sales and, for the first time in the console’s history, beat Sony’s PlayStation 4 in terms of sales. Since people seem to be more interested in buying the console at the reduced price, why bother raising it again and lose a significant number of potential customers?
Whether this is permanent or not, you should really take advantage of the price cut if you’re planning to buy the next-gen console anytime soon. You can read below Pachter’s take on the matter:
“On January 16 they said ‘Effective tomorrow we have special promotional pricing of $349.’ It didn’t say temporary, and it didn’t put a date of when it ends, which is really curious,” Pachter said.
“It’s not officially a price cut – it’s promotional pricing. This allows the retailer to advertise regularly $399 and now it’s $349, but I have a feeling it will never go back up.”