If you’re not one of the millions of people who have already bought a PlayStation 4, you might be holding out for the inevitable price drop.
In the past, consoles have dropped their launch prices as early as the first year on sale, depending on their success. The PS4, unlike the PlayStation 3, has been very successful, selling over 10 million units since August after launching in November.
Is it time for Sony to reduce the $400 price?
The answer is more complicated that you might think. It’s really important to understand that the PS3 did not do so hot when it first launched in 2006. In fact, the PlayStation division of Sony wasn’t even profitable until 2008, two years after the console had already been out.
Low sales meant Sony rushed to make the PS3’s infamous (heh) $500 and $600 price tag much more digestible. It slashed $100 of the 60 gigabyte console, introduced an 80 gigabyte version, and slashed that one too, all less than a year later.
The PS4, on the other hand, is doing much better than its predecessor and is unlikely to see a major price drop this year, it’s first full year on sale. Instead, we’re going to see Sony do what all the other console companies do: bring in bundles for the holiday season.
If the rumor is true, Sony will launch its PS4 Triple Pack bundle in North America and Europe soon (it’s already available in Germany). The bundle includes Knack, InFamous: Second Son, and Killzone: Shadow Fall. Which is, minus sports games, a nice variety of the genres to showcase what the PS4 is capable of playing. It would also be nice to see a PlayStation Plus membership tucked in there too for those looking to play some multiplayer or download the service’s monthly “free” games.
Bundles don’t make the console cheaper, but they add value. If someone walks into Best Buy looking to buy a few games and the console, saving some money and time by buying all together tends to look more enticing.
So, when could we see a proper price drop?
Sometime in 2015. Maybe early, maybe all the way into the holiday season, but it will be about time for Sony to do something. It might be as little as $20 to as much as $100, although I wouldn’t bet on a $300 PS4 that early.
What might make even more sense is a model with an even bigger hard drive for less than or the same as the current price. The new consoles boast the ability to download games and they force you to install them to the hard drive, taking up lots of space over time. By next year, a lot of games will be out that a potential PS4 owner could have. It wouldn’t be surprising to see Sony launch a 1 terabyte model and maybe even bundle it with a game.
Should I just buy it now?
Unless you specifically want to hold out for a holiday bundle because you want those specific games, then yes, buy it whenever you want. The PS4’s street price, meaning the price it’s almost constantly for sale at, is now about $350. You could use the $50 you save to help you get a game.