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access_time August 22, 2014 at 9:00 PM in Culture by Charlie Grammer

The Vamps will star in new Tomodachi Life advertising campaign


Today a top indie pop band called The Vamps have confirmed that they are set to star in an upcoming advertising campaign for Nintendo UK in order to promote Tomodachi Life.

These ads will show off the members of the band as they enter the crazy world of Tomodachi Life, and even allow fans to be able to get up close and personal with the members thanks to official QR codes, which can be utilized to import Mii characters of the band into their game, free of charge.

“We’re really excited to be working with Nintendo on this campaign, Tomodachi Life is such a hilarious game and we loved creating Mii characters of ourselves. We always take our Nintendo 3DS consoles with us on tour to help with the long journeys and we haven’t stopped having a laugh with it since we started playing,” the band stated. “The musical aspects of the game are a particular favourite and we have loved writing the lyrics to songs for our Mii characters to perform together in the Concert Hall, and giving our Mii characters phrases – Connor’s Mii character now says ‘yeeeee alright!’ when he’s happy. Plus we discovered that Tristan and Connor’s Mii characters have a ‘Chalk & Cheese’ friendship rating on the Compatibility Tester! We can’t wait to hear from fans about what we get up to on their Tomodachi Life islands!”

The partnership will kick off later this month with an integrated advertising campaign, including a brand new campaign page that will tell you everything you may need to know about the band and their experience within the game.


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