Will Atari’s new strategy be successful?
Remember when Atari was setting the bar for console gaming entertainment? When they were a pioneer who brought us titles such as Pong and Asteroids onto said consoles, allowing gamers to enjoy the titles in their homes? Well that company has today revealed a brand new corporate strategy, which includes online games, online casinos, exclusive video content, and a licensing business that includes hardware and apparel.
Fred Chesnais, Atari’s Chief Executive Officer, stated, “Atari is more than a game publishing company; it’s an iconic brand that has established a passionate and timeless culture. Known across multiple generations around the world, Atari will continue to embrace all audiences. What the company has accomplished over the years is no small feat, but there is more to come. We’re looking forward to delivering on our new strategy and engaging with our audience in new ways across multiple channels as the next era of Atari unfolds. We are leading a rebuilding exercise in a highly volatile industry, so at the same time we are also aware of the challenges that lay ahead.”
In addition to extending its classic gaming brands to mobile, PC, online, and other digital mediums, it will aim at capitalizing on other rapidly growing markets as well as reaching out to new audiences. These include social casinos, real-money gambling, and even posting exclusive YouTube content.
Will their strategy be successful, or is this simply a last ditch effort to reclaim their glory days?