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access_time April 8, 2014 at 1:29 PM in Culture by Charlie Grammer

PlayStation is now the official gaming partner of Top Rank Boxing

Sony partners with Top Rank Boxing.

Sony partners with Top Rank Boxing.

Today Sony has announced a partnership with Top Rank Boxing, which is the world’s leading boxing promotions company. Top Rank will be featuring Sony’s PlayStation 4 system (and the PlayStation brand in general) at several of their premier events, including the upcoming World Welterweight Championship rematch between Manny Pacquiao and Timothy Bradly.

When asked for a comment, Guy Longworth, SVP, PlayStation Brand Marketing, stated, “We are thrilled to be the Official Gaming Partner of Top Rank, a brand that celebrates greatness by promoting some of the best boxers in the sport today matched up in the most exciting, epic bouts. This new partnership will generate exposure for the PlayStation brand among boxing fans that Top Rank reaches around the world.”

For those wondering in what ways the PlayStation brand will be featured, it will be through in-arena branding, trailers during the broadcasts, and integration across Top Rank’s social and digital channels to name three.

Lucia McKelvey, EVP of Global Marketing at Top Rank stated, “With the successful launch of PS4, PlayStation is a very compelling brand among gamers around the world. This partnership is a perfect opportunity for two leading brands to join forces and capitalize on the excitement and global attention surrounding the sport of boxing and Top Rank’s premier events.”

Will this partnership prove fruitful for both companies?


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