Investor urges Nintendo to put Mario and company on smart devices.
No, we aren’t just making things up. In a letter to Iwata from one Seth Fisher, the manager of Oasis Management, which is a hedge fund that owns shares in Nintendo, the investor urged him to enter the mobile market.
“Just think of paying 99 cents just to get Mario to jump a little higher,” he states, trying to convince Iwata that mobile devices would be best for the games, despite Iwata’s proclamations that Mario and the gang would not be appearing on smart devices.
He goes on to state, “”We believe Nintendo can create very profitable games based on in-game revenue models with the right development team,” trying to lure Iwata into the free-to-play market, which they dislike. He makes one final argument, stating, “The same people who spent hours playing Super Mario, Donkey Kong, and Legend of Zelda as children are now a demographic whose engagement on the smartphone is valued by the market at well over $100 billion.”
This argument, though admittedly true, still isn’t likely to sway Nintendo. They believe that the best home for their characters is their own hardware.
What do you think of Fisher’s arguments?
Thanks, Wall Street Journal (via Kotaku).