Candy Crush developer gives up on trademarking “Candy”
King, the company behind the hit mobile game Candy Crush Saga, has officially withdrawn it’s trademark application in the U.s. for the word “Candy”, according to Kotaku.
The outlet spoke to a representative from the developer, who confirmed this to be the case, with the following statement:
King has withdrawn its trademark application for Candy in the U.S., which we applied for in February 2013 before we acquired the early rights to Candy Crusher. Each market that King operates in is different with regard to IP. We feel that having the rights to Candy Crusher is the best option for protecting Candy Crush in the U.S. market. This does not affect our E.U. trademark for Candy and we continue to take all appropriate steps to protect our IP.
King had come under fire recently when the company filed for a trademark for the word “Candy”, obviously due to the fact that it’s such a common word, and any game that would use the word, could be in hot water. In response, small developers began creating games with the word “Saga” or “Candy” in them in protest.