King drops trademark application in the US.
Some people may recall that last year King, the company behind the popular Candy Crush Saga, filed a trademark for the word “Candy”, which caused a bit of a stir in the gaming community and even kicked off a game creation jam dedicated to making games with the words “Candy” and/or “Saga” in them.
Yesterday King decided to abandon the attempt to trademark the word, filing these documents. This is just for the word in the US, however, as they are still pursuing the trademark in Europe.
When our friends at Kotaku contacted them, they stated, “King has withdrawn its trademark application for Candy in the U.S., which we applied for in February 2013 before we acquired the early rights to Candy Crusher. Each market that King operates in is different with regard to IP. We feel that having the rights to Candy Crusher is the best option for protecting Candy Crush in the U.S. market. This does not affect our E.U. trademark for Candy and we continue to take all appropriate steps to protect our IP.”
What do you think of the trademark filing attempt and subsequent abandoning (in the US) of it?