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access_time October 7, 2013 at 11:46 AM in Microsoft by othersiders

Microsoft could sell Xbox One data from Kinect to advertisers

Apple considering purchasing company that made first-generation Kinect sensor.
Yusuf Mehdi, the corporate VP-marketing and strategy guy for Microsoft has revealed a bit of new important information regarding Xbox One’s launch and their plans regarding advertisment.

Allegedly, the company will be selling data gathered by Kinect from the users that have been successfully persuaded to share data, to the highest bidders.

Will this revolutionize the whole ads industry or it’s just another way to break into our privacy?

Source: Adage

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