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access_time September 24, 2013 at 9:59 AM in Culture by Charlie Grammer

Sony and Taco Bell team up to give away PlayStation 4s

Taco Bell and Sony team up again.

Taco Bell and Sony team up again.

Several of you may remember that last year, Sony and Taco Bell teamed up n order to give customers that ordered the $5 Buck Box an opportunity to win the PlayStation Vita.

Those who recall this promotion may remember that several customers who were informed that they won never actually received the systems. Taco Bell blamed the issues on technical problems while several hakers stated that they had gamed the system, figuring out how to win the consoles without eating the tacos. Some of these gamers got their systems months later.

Well, the two companies are partnering up again, despite the issues caused by last year’s event. This time, you’ll be getting a chance to win the upcoming PlayStation 4. The contest details are as follows:

The “Play the Future First” promotion runs in the U.S. from Sept. 26 to Nov. 10, and gives fans the chance to win the highly-anticipated PS4™ system before it hits stores nationwide on Nov. 15. During the promotion, each PS4 branded Taco Bell $5 Buck Box or Big Box – which includes a Cheesy Gordita Crunch or Crunchwrap Supreme®, a Burrito Supreme®, a Crunchy Taco and a medium fountain drink – will provide a unique code for consumers to text in for a chance to win a PlayStation 4 prize pack. The prize pack features one PS4 system, one copy of the exclusive PS4 game, Knack™, and a one-year membership to PlayStation®Plus (PS Plus).

Will this event turn out better than last year’s? Or will we have another batch of upset customers as hackers game the system once again?

Thanks, Kotaku.


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