Microsoft aims to battle Siri with Cortana
Some may recall that back in June, we saw screen shots of an early Windows Phone operations system build that were leaked. They may not recall that there was an application listed on those screenshots that was named “zCortana”.
Well, it turns out that we should have. Microsoft is planning to utilize Cortana, named after the artificial intelligence in the popular Halo series to battle Apple’s Siri. Indeed, Cortana is going to be crucial for Microsoft to battle both Apple’s Siri and Google’s Now.applications.
According to Ballmer, Cortana, the application, will be deeply personalized, utilizing the power of the Microsoft Cloud technology. And instead of simply utilizing the information in one’s phone, it will actually broker information amongst services in order to bring them together.
Will this Cortana be able to take out Apple’s Siri? Or will it be a failed attempt on Microsoft’s part?