Is Nintendo’s Marketing Lacking or Are People Not Getting It?
The Wii U has not been doing well. Sales have been dismal, the 3DS and the Wii have both been outselling the next gen console. Developers have either backed out of developing for the console or, like Bethesda, are not considering the Wii U at all. The biggest problem of all though is that consumers still can not figure out the difference between the Wii U and its predecessor. When the Wii U first came out this was somewhat understandable. However, the misunderstanding continues on. Above is a picture from JB Hi-Fi which is clearly spelling out for customers which console is which. The questions here is whether Nintendo is doing a poor job at marketing or if we are all just aren’t using as much brain power as we used to.
Personally, when a console comes out it has a few changes to the name or a new name all together. The Xbox, Xbox 360, and now Xbox One. Then there’s the Playstation, Playstation 2, Playstation 3, and Playstation 4. Nintendo has gone from the Nintendo, to Super Nintendo, the Nintendo 64, Gamecube, Wii, and now the Wii U. What happened? We’ve gone through many console changes and it does not seem like this sort of trouble has come about before. The Wii U is obviously named somewhat different than the Wii. None of the accessories have been named after the alphabet, I’m just not seeing what’s going on here. It’s possible that more of Nintendo’s target audience nowadays are casual gamers varying in age range quite a bit. Elderly people are even shown using Nintendo consoless in commercials. Some of the non-core gamers probably still think that “the gameboys” are still in, most likely mistaking the DS line for the antiquated product.
So of course parents and grandparents may not get that young Timmy wanted the Wii U, and not the Wii.
Mom: Oh it’s that You thing Timmy wanted. The Wii one. He’ll love it!
Timmy (at Christmas): MOOOOOOOOOOM. I wanted the WII U, not the Wii!
Mom (flustered): Oh honey! I thought they were the same thing! I’m sorry!
But this still doesn’t account for the youngsters that are buying the console. Are they too confused about the Wii U, or is it just the older audience buying it for their kids? Either way, it seems odd that adults have such a difficult time with the Game boys and the Nbox 380’s. They don’t have any trouble looking for a microwave or television. This is probably due to the fact that they have more interest in these practical appliances rather than some silly console. However it doesn’t take too much brain power to read a box. Geeze.
Is Nintendo just not marketing hard enough or are people just plain dumb? YOU DECIDE!