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access_time August 9, 2013 at 12:28 PM in News by othersiders

Battlefield 4 merchandise campaign to be EA’s biggest yet

Infinity Ward wants Battlefield 4 to be successful.
EA Games is about to define a new pop culture brand with their new merchandise for Battlefield 4. They are planning to release branded accessories, iPhone cases, headsets, mouse mats, books, T-shirts, posters and much more.

“This will be our biggest and best planned campaign to date,” EA’s senior brand licensing manager Stephen Wanigesekera told MCV.

“This range will help the specialists diversify their offerings, whilst more mass market retailers will be interested in items that can enlarge their established categories, such as peripherals, books and apparel.

“There is a great opportunity to position the merchandise alongside the software itself.”

The new merchandise will be available this Christmas to celebrate the release of Battlefield 4 on 1 November.

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