A Nintendo spokesman confirmed to GameIndustry today that the company is in fact selling every Nintendo Wii U at a loss. Not only that the console is barely selling, Nintendo is losing some money with every console sold. This is not a new practice, but it’s certainly new for Nintendo.
The company had over $387 million in losses this year and it may not turn profit very soon. Earlier this week, Nintendo’s president Satoru Iwata has promised a return to “Nintendo-like profits” this year. We’d love to see how will they make this huge comeback on the market.