Infinity Ward wants Battlefield 4 to be successful.
During an interview, Mark Rubin stated that he wanted Battlefield to succeed.
This may seem strange, as Battlefield is, perhaps, Call of Duty’s biggest rival, but, as Mr. Rubin explains, “It”s less antagonistic, from a developer’s side – sure marketing and stuff is all [about that] but on a developer’s side it’s like, ‘Oh, did you see that stuff they’re doing? That’s so cool!’ We could do something that’s like this and that and we get excited about seeing that kind of stuff. So from a developer’s side, it definitely pushes us [to do better]. But it pushes us in a – I don’t know if other studios feel this way – but I hope in a sort of camaraderie type sense. ‘Oh, those guys are doing awesome stuff. Let’s jack up our game.’ But not like two opposing teams. Rather, like the same team pushing in the same direction.”
He went on to add, “We all want gaming, in general to be awesome, because if gaming isn’t good, then we all lose our jobs in a sense. So for us, I think that the intellectual realization is we want everyone to be successful because if gaming is successful then we’re all successful.”
Are his thoughts on the matter unique within the studio, or do others feel the same way? What do you think?
GamesIndustry International has the full interview.