Saints Row 4, according to publisher Deep Silver, has a greater potential in the UK than Saints Row: The Third.
The publisher has plans to have a marketing campaign that includes a drink called “Saints Flow” and a music single.
“Saints Row The Third was a huge success in the UK with over 1m units sold across boxed and digital. But the potential of Saints Row IV is much greater than merely looking at what The Third achieved,” UK marketing boss Mark Fisher said, according to MCV UK.
The game will launch on Xbox 360, PlayStation 3, and Windows PC on Aug. 20.
Source: MCV UK