EA to experiment with “additional business models” on next-gen games
EA will be “experimenting with additional business models” on it’s new franchises on Xbox One and PS4, according to Games Label president Frank Gibeau.
Gibeau was speaking at an EA financial event last night when he made the comments. He said that the new models would, “come out as we release new IPs and new titles over the first 24 months of the Gen4 platforms.”
The news follows on the back of EA’s success with Battlefield‘s premium season pass and FIFA‘s ultimate team. Those two models brought a “$200 million digital opportunity” during the last financial year,Gibeau said.
EA is no stranger to attempting to create new business models. Earlier this year they announced that they were scrapping the online passes that were required for most EA games to play online. There has been criticism with some of the attempts though, with the microtransactions in Dead Space 3 being particularly unpopular amongst fans.
With games including Battlefield 4, TitanFall, Star Wars: Battlefront and Mirror’s Edge 2 all announced for next gen consoles by EA, expect to see plenty more attempts at alternative business models as the industry tries to stave off the losses caused by second hand sales.