NCAA doesn’t renew license with EA Sports
The NCAA has announced this week that it has decided not to renew their license agreement with EA Sports, who publishes the yearly NCAA Football franchise.
In a statement, the NCAA said:
“The NCAA has made the decision not to enter a new contract for the license of its name and logo for the EA Sports NCAA Football video game. The current contract expires in June 2014, but our timing is based on the need to provide EA notice for future planning. As a result, the NCAA Football 2014 video game will be the last to include the NCAA’s name and logo. We are confident in our legal position regarding the use of our trademarks in video games. But given the current business climate and costs of litigation, we determined participating in this game is not in the best interests of the NCAA.
“The NCAA has never licensed the use of current student-athlete names, images or likenesses to EA. The NCAA has no involvement in licenses between EA and former student-athletes. Member colleges and universities license their own trademarks and other intellectual property for the video game. They will have to independently decide whether to continue those business arrangements in the future.”
However, according to Joystiq, EA still has a license agreement with the CLC (Collegiate Licensing Company), and will continue developing college football games, at least for the next three years.
So while the NCAA name will not be in next year’s games, all the players, and colleges will.