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access_time July 9, 2013 at 1:07 PM in Mobile by Adam Larck

Plants vs. Zombies 2 delay explained


A soft launch of Plants vs. Zombies 2: It’s About Time is set for today, but only for Australia and New Zealand.

So, why the delay and soft launch? According to Polygon, its to test some service stability and in-app pricing issues.

“The first Plants vs. Zombies can be played offline, but with Plants vs. Zombies 2 we’re taking advantage of a lot of newer technologies,” senior producer Allen Murray said. “If you’re connected to the internet, you can save your progress and share accounts across multiple devices — and we need to make sure those systems, along with our ability to stream that content to players, works.”

With the soft launch, the servers will have a good opportunity to be tested on a smaller scale for problems to be worked out. In addition, in-app purchase prices will be shaped based around what players in those countries buy often.

The reason why the soft launch is in Australia and New Zealand are because they’re smaller markets with similar economies as North America.

“We didn’t want to launch in a large region, but we wanted to work in a region that had similar economic behavior [as North America],” Murray said. “While the more players you have the better, our major reason for keeping the testing pool small was because we don’t know our backend stability yet.

“If we had more players than we could account for, some of the systems might fall over,” he added. “We want to be double confident, so we’re testing it in a smaller region. This allows us to have a more controlled testing player base and determine how to keep the game healthy, then map that to the expected growth when we launch worldwide.”

The game is set to release later this summer everywhere else.


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