NPD prepares to track digital sales
According to a report on Gamesindusty International today, NPD is gearing up to track digital sales.
This decision comes after Gamasutra decided that it would no longer report on NPD’s monthly retail data (in part because it does not offer any insight into the point-of-sale digital data) and the ESA, or Entertainment Software Association called for more digital sales transparency at this year’s E3.
President of the Games group of NPD, David McQuillan, assures people that they haven’t just been sitting idly by. Said Mr. McQuillan, “We fully realize that the market needs the same level of information for the digital categories as exists for the physical business today: SKU-level POS. The progress on that effort up until recently has been slow and frustrating at times, but today I am very happy to share that the pace of progress has changed recently. NPD has formed a leader panel to track digital POS sales of full game and add-on content downloads. It is an important and critical step toward that goal. Leader panels are often formed as a precursor to a formal launch of a POS tracking service.”
He went on to add that, “We couldn’t agree more with ESA; full market transparency, including digital is incredibly important to the health of the industry.”
Though he points out that this isn’t an easy task, McQuillan also states that 9 publishers are already on board, and they hope to fully integrate digital sales by the time the new consoles launch this year.