Nintendo’s legal effort to obtain the WiiU.com domain name was denied by the World Intellectual Property Organization, leaving the company with little options left.
Nintendo filed a cybersquatting complaint, under a federal law that prevents people from using a domain name in bad faith and for profit, against the WiiU.com owner with the WIPO in February. The complaint was denied, Fusible reported.
“Nintendo has a strong history of protecting against infringement of our intellectual property rights,” Nintendo told Eurogamer, “we are continuing to review our legal options.”
One of those options is to buy the domain name from the owner, who created it in 2004, several years before Nintendo announced the Wii U. Nintendo will likely have to pay a large sum of money as it did in 2006 when it bought the Wii.com domain name for, reportedly, a six-digit amount.
The WiiU.com domain was originally up for auction in February, with a minimum bid of $69. As soon as Nintendo filed the cybersquatting complaint with WIPO, the auction was cancelled.
Domain registering is public, making it tricky for companies like Nintendo that want to keep their product’s names secret until they’re ready to announce them.
Source: Fusible, Eurogamer