Following OUYA’s sellouts at both Amazon and GameStop, it looks like Google itself is entering the hardware market with its own Android-based gaming console.
This has been reported by the Wall Street Journal citing “people familiar with the matter,” and what’s more, Google plans to design and market the console themselves. This is a major move by the company since it has been content (for now, at least) to have its Nexus hardware lineup be developed by other firms (Samsung, LG, etc.).
This is seen as a move by the company that seeks to spread the software’s domination beyond smartphones and tablets and build their reputation as a hardware maker.
Google will allegedly developing the console and its long-rumored “Google Watch” to combat similar devices from Apple may release in the future. What’s more, the people “briefed on the matter” says that Google is reacting in part to expectations that rival Apple will launch a videogame console as part of its next Apple TV release.
A spokeswoman from Google has refused to comment on the matter as of press time.
We’ll post more news on this breaking development as it happens. In the meantime, how would you feel if a fourth company enters the console fray?