The NVIDIA Shield is getting a price drop before the handheld is even released, say the computing company.
The Shield is NVIDIA’s first foray into the world of consoles and comes at a time when some of the non-traditional gaming companies are trying to break into the market. Running on Android, the console was originally expected for release around the end of June. The company has now revealed a release date of June 27th and a $50 price drop.
In a press release NVIDIA say they have listened to customer feedback and decided to lower the launch price in order to attract sales. They say, “We’ve heard from thousands of gamers that if the price was $299, we’d have a home run. So we’re changing the price of Shield to $299.”
They also confirm that feedback from users helped shape the design of the handheld stating, “They’ve helped us build a better product. Feedback from gamers is why Shield’s triggers have the perfect throw length. Why Shield’s buttons have just the right amount of give. Why Shield’s thumb sticks are so satisfying to flick. Why playing games on Shield’s pure Android software feels so slick.”
Of course this isn’t the first gaming climbdown this week but by lowering the price before it has even released, NVIDIA are acknowledging that the gaming market is a hard one to break into.