EA Sports boss: “We have a gamer-first mentality – we don’t always get credit for it but we do.”
The boss of EA Sports, Andrew Wilson, has admitted that online passes were impeding their games.
Talking to MCV at E3 last week, Wilson said, “When we launched it, we did so because we are investing an exorbitant amount of money in online services and the provision of online services, and to be frank we still do,” before admitting that, “the impact that was having to users having to enter codes before they could get into the game, was too great.”
Whil many people believed that the timing of Microsoft’s original DRM plans was linked to EA’s announcment that they were dropping the requirement of online passes, Wilson states that was never the aim. He also stated that they have no plans to bring them back, “That’s not our aim. We’ve done away with it.”
EA’s reputation was never hurt as much as Microsoft’s during the DRM controversy but Wilson still believes that the company doesn’t get the fan recognition it deserves, “We have a gamer-first mentality – we don’t always get credit for it but we do.”
With developers and publishers facing losses in the wake of secondhand sales, and yesterday’s Microsoft announcement, it will be interesting to see how, if at all, the big companies try to make some profit from pre-owned games; something that should become much clearer in the months to come.