E3 2013: EA’s Frank Gibeau: Online Pass “is dead”
It’s easy to be skeptical about publisher Electronic Arts’ axing of its online pass program, a voucher included in most of its games that forced used game buyers to pay $10 to access the online features of a game, especially when Microsoft said its letting third-party publishers decide how to handle used games.
Electronic Arts President of EA Labels Frank Gibeau told Joystiq, “It’s dead, it’s dead, it’s deep-sixed, it’s at the bottom of the Mariana Trench.” He continued, “We’re not crafting a strategy to bring [Online Pass] back, you will not input codes to unlock your game, it’s not going to happen.”
“The amount of money that we made, it didn’t replace the amount of frustration we put on our customers and it didn’t offset the reputation damage it caused the company.”
Just because EA said its online pass program is dead, still doesn’t mean it doesn’t have another idea to replace it, especially on the PlayStation 4 which has no restrictions built-in for game digital rights management.