Despite the fact that Xbox 360 had the lowest sales in company’s history in that region, Microsoft is determined to bring the new next-gen console to Japan and to attract as much audience as possible. I think it’s a very bold move and if they seriously invest that much time and work as they stated, It’s a real possibility that Japan could adopt the new Xbox One.
“We think it’s an important market. And we’ll continue building on the working investment that we’ve done over all these years,” Don Mattrick said.
When it comes to consoles, Japan was always into PlayStation 3 for obvious reasons, but this might change with the next-gen being around the corner and ready for release.