After firing a swath of people from various studios and winning The Consumerist‘s Golden Poo two years running, many didn’t think EA was capable of doing this, but yes, they managed to do something not only smart but player-friendly: the Online Pass is dead.
Yes, wake the kids and call the neighbors, the Kings of the Microtransaction have ended Online Pass for their games, as confirmed by EA. This means players who buy used games or play on more than one console will not have to shell out extra money to play online or activate other features.
Ostensibly meant to “package a full menu of online content services,” many simply saw it as a greedy slap in the face to gamers on a budget who choose to shop pre-owned game inventories. EA games came with a one-time use code; pre-owned players would have to purchase the Online Pass if the first owner cashed in the code previously.
Players didn’t like that. Go figure.
According to EA Senior Director of Corporate Communications John Reseburg, “many players didn’t respond to the format. We’ve listened to the feedback and decided to do away with it moving forward.”
To steal a line from the Genie in Aladdin, that’s right, they CAN be taught! Now if only Activision and Ubisoft would follow suit.