EEDAR: Growing second screen trend will benefit Nintendo
Nintendo bet big on the idea that second screen gaming will take off and that they will be in a position to take advantage of it. At least one analyst agrees with Nintendo’s strategy. In an interview with Edge magazine, EEDAR’s Jesse Divinch recently said, ”
Nintendo always went against the grain. It’s risky for publishers to jump on revolutionary technology from day one and this puts tremendous pressure on the firstparty studios to lead the charge. With Wii U, a few key firstparty titles were delayed, and without them consumers are still on the fence about the console.
Nintendo has yet to release its major firstparty titles on the platform. Consumers are waiting for that killer Wii U game before making their decision on whether or not to enter the ecosystem. Right now, the battle in the living room is for the second-screen experience and Nintendo is positioned perfectly to capitalise on this trend. I think it may be fair to give Nintendo through the holiday to see if the current lineup can raise awareness and sales.
Nintendo certainly does have the best second screen option available. The question is whether the idea of a second screen will take off like motion controls did or if it will fizzle like the 3D trend. Titles like Nintendo Land and Game and Wario show off some of the novel features of the Wii U, but it will take more than that to convert non-believers. Nintendo’s E3 lineup had best show gamers why exactly a second screen is necessary.