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Sony Comments On Vita Sales Projections

by on May 14, 2013
 

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After Sony’s prediction of 5 million Vitas and PSPs over the next fiscal year, Gamasutra spoke with Sony Computer Entertainment Europe’s senior business development manager Shahid Kamal Ahmad to see exactly what’s going on with the Vita.  Ahmad said, “Sometimes things can happen, and they can dramatically change the evolution in terms of sales of a platform…”I had no idea there was going to be the amount of press attention that there was around Thomas Was Alone.”

I don’t think that Thomas was alone was that big of a deal for the Vita, considering its availability for PC and PS3.  The game certainly didn’t spike Vita sales.

Going on, Ahmad added, “What you don’t say ahead of time is, ‘Oh this will and that will happen, and suddenly we’ll have a massive spike in sales.’ It’s not the sort of thing that companies do.”

It’s fair to say that you can’t fully predict the success of every product, but at the same time you can’t absolve yourself from responsibility for a product’s success.  If Sony was really turning up games production or investing in some new IPs, or even investing a new marketing campaign, they should be able to at least promise some sort of growth.

What do you think?  Does this message give you more confidence in the Vita’s long term future, or is it simply a case of corporate spin?

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