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access_time April 5, 2013 at 10:19 AM in Microsoft by Andrew Kent

Microsoft Studios’ Creative Director: Always Online Connection? Deal With It UPDATE



Microsoft has sent out a statement in regards to Adam Orth’s statements on twitter:

We apologize for the inappropriate comments made by an employee on Twitter yesterday. This person is not a spokesperson for Microsoft, and his personal views do not reflect the customer centric approach we take to our products or how we would communicate directly with our loyal consumers. We are very sorry if this offended anyone, however we have not made any announcements about our product roadmap, and have no further comment on this matter.

The fact that anyone on the Microsoft team would say anything like that is still obscene. Albeit people are allowed their own opinions, the fact that he is a public figure speaking out about this, the fact that his job hinges on games getting sold, and that his opinion sounds like some snobby rich person telling the peasants to stop being poor just degrades himself and the company he works for. Microsoft’s statement, and many like them from other companies, is a testament of the ever lengthening detachment from their consumer base.

Original Story:

“Let them eat cake”…words made famous during a time of strife in France. While the words may have not been uttered by the infamous Marie Antoinette, they still stung hard to those who could not even afford bread to feed themselves. A disregard for your people is cause for much dislike in any country. The same can be said for a most thoughtless tweet by Microsoft Studios’ creative director, Adam Orth.

Sorry, I don’t get the drama around having an “always on” console. Every device now is “always on” . That’s the world we live in. #dealwithit

Another twitter user replied to Orth saying that he knew at least five people that don’t have access to the internet. Orth’s response? Basically: “Let them eat cake.”

Those people should definitely get with the times and get internet. It’s awesome

But Mr. Orth, Mr. Orth! You do know that the internet can go out, right?

Electricity goes out too.

Sometimes the electricity goes out. I will not purchase a vacuum cleaner.

The mobile reception in the area I live in is spotty and unreliable. I will not buy a mobile phone.

Ah, so THAT’S the kind of person you are eh?

While Orth does not have one of the top positions in Microsoft Studios, creative director is still quite a high position. He is one voice of the company, and he’s basically saying “If you can’t afford the internet, fuck you. I don’t want you to buy Microsoft’s new console that is coming out.”

Obviously this is about used games and piracy, but most likely more about used games. It’s really absurd that these companies do not learn. Diablo III was a disaster, SimCity is STILL a disaster, and now the next XBOX console will be a disaster if it continues down this track. An always online connection has been proven to be a detriment to the gamer’s experience. The internet cuts out for a long period of time, you’re screwed. You don’t have internet, you’re screwed. The servers are overloaded or  if the servers crash spontaneously, you are fucking screwed. I am honestly surprised that after the backlash of the first set of anti-used games rumors that Microsoft is still going through with this. Sony was smart to not go down this path, and Nintendo was even more intelligent for not even THINKING about it. I guess that’s just more money for Sony and Nintendo. Fuck you Microsoft, I don’t want to buy a console from assholes.



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