Amlogic and PlayJam form Alliance to Scale Android-powered Games Network on TV
GDC, San Francisco, Wednesday 27th March, 2013. Amlogic, the world leaders in providing embedded solutions to the TV industry and PlayJam today announced a strategic alliance to extend the reach of the PlayJamGames Network through the Amlogic ecosystem.
The agreement will see PlayJam integrate the same Android Games Network that delivers content to GameStick – its recently launched micro-games console with Amlogic´s System-on-Chip, (SoC), family thereby providing hardware manufacturers with a ready to go, white-labeled, games solution.
PlayJam, who recently secured $10m of venture funding from GameStop – the worlds largest games retailer, Adobe and Endeavor Ventures has moved quickly to align itself strategically at the chip design and manufacturing level through partnerships with ARM Holdings and Amlogic. By doing so, the company stands ready to scale its TV games platform significantly over the coming year.
Michael Mo, Senior Director at Amlogic says: “Games are going to become a major part of the next wave of consumer TV devices. Games are the No 1 app on mobiles and tablets, and PlayJam´s experience in smart TV shows the big screen is no different. If you haven´t got games in the mix you are simply not going to get the level of customer engagement you need to win. PlayJam is a clear leader in this space and we´re delighted to partner with them.”
Jasper Smith, CEO of PlayJam says: “Our ambition is to scale our network as far and wide as possible through partner alliances such as this. Doing so allows us to offer our developers the biggest distribution network possible whether it be via our own hardware – GameStick or 3rd party devices from Smart TV and set top boxes to the dedicated Android gaming consoles we expect to see enter the market over the coming months.”
Amlogic is a leading fables system-on-chip (SoC) company that provides open platform solutions for multimedia consumer devices including value-line tablets, OTT/IP STBs and Android-based Smart TVs. Amlogic has combined its proprietary high-definition application processing engine and systems IP with industry-leading CPU and graphics processor technologies to produce solutions for leading OEM and ODM partners. The Company´s customized application processor SoC solutions provide a high level of system integration to optimize size, performance, power consumption and cost. Amlogic enables partners to rapidly develop market leading products by providing turnkey solutions utilizing software platforms such as Android, Qt and the HTML5 open internet standard.
PlayJam is backed by GameStop, Adobe, Endeavour Ventures, London Venture Partnersand a number of game industry luminaries.
PlayJam is the world´s leading provider of games on Smart TV devices, representing over 35% of all games played on Smart TV in over 100 territories Worldwide. Monthly Active Users grew by over 1000% in 2012, and PlayJam Games Network now serves over 150 TV apps on Samsung, LG, Panasonic and a number of other CE manufacturer devices, such as Western Digital.
The company recently completed a highly successful Kickstarter campaign to fund the launch of its dedicated games console – Gamestick, which closed at 650% of the original target and is due to ship in April this year.