Retailers Not Sullying Our Youth, Complying With ESRB Ratings
Well, it is time for a life-affirming pat on the back, video gaming industry – you are the most likely to uphold parental advisories in the retail space.
According to a report released by the Federal Trade Commission (reprinted on Kotaku), a sting was run in various retail outlets around the nation, where 13 to 16 year olds were asked to buy on their own age-restricted items, such as unrated DVDs, CDs with explicit lyrics, and games rated M for Mature (intended for 17 and above).
The results: your local video game retailer largely abides by the law. Only 13% of the undercover transactions were completed for rated M games, leading the FTC to announce gaming as the media industry with “the highest level of compliance” amongst other forms of media. In comparison, 30% of shoppers were able to buy age-inappropriate DVDs and movie tickets, and 47% were able to buy CDs with the Parental Advisory label on the packaging.
The Entertainment Software Rating Board, or ESRB, has been self-regulating games since September of 1994.