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access_time February 11, 2013 at 8:47 AM in Microsoft by Ramon Aranda

Skylanders Franchise Surpasses $1 Billion in Sales

General_Skylanders SWAP Force_Magna Charge

We’re willing to bet that no one outside of perhaps Activision, had any idea that a new line of toys that meshed with a video game would ever do this well.

Skylanders, which began with Spyro’s Adventure, then Giants, has now made over $1 billion in sales world wide.  That my friends, is a huge chunk of change for something that didn’t that impressive on the surface.  Of course, for anyone who’s actually played one of the Skylanders games, you’ve probably figured out that not only is it fun to play, but somewhat addictive, as no doubt gamers and parents have found out by now.

“The Skylanders franchise became the first kids’ videogame IP to cross the $1 billion mark in just 15 months, and I think we are still just starting to realize its potential,” said Eric Hirshberg, CEO of Activision Publishing, Inc. “We knew that the simple, but magical idea, of bringing your toys to life in a video game could change both the video game and the toy industries, and more importantly, change the way kids play. And this fall, we’re looking forward to delivering to fans our latest break-through innovation, Skylanders Swap Force, which lets kids customize their own characters, bringing toys to life to a whole new level.”

That’s right, another Skylanders (Swap Force) game is in the works and wallets everywhere are cringing at the idea of more purchases. As previously reported, Swap Force will let players reconfigure 16 characters by swapping out their top and bottom halves, that will create up to 250 new characters, each with their own unique styles. We don’t know how it will ultimately play out, but if the first two games are any indication, Activision can expect a healthy holiday season.


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