2012 Huge for Activision Blizzard
Activision Blizzard had its “best performance in history” during 2012.
“Activision Blizzard delivered the best performance in its history,” CEO Bobby Kotick said in the financial statement. “In the short-term, we expect to continue delivering strong profitability, but below our record setting 2012 performance, due to a challenged global economy, the ongoing console transition and a difficult year-over-year comparison because of Blizzard’s record-shattering Diablo 3 success in 2012.”
The company saw $4.85 billion during calendar 2012, with $1.76 billion coming from the last three months alone. Digital sales were 32 percent of the amount during the year.
Looking at games, World of Warcraft is at 9.6 million subscribers, down from when the latest expansion launched but up from Cataclysm numbers.
Of course, it wouldn’t be a financial call for Activision without mention of Call of Duty. This time, the latest game is slated to be released this year. Shocking, I know. No other info has been revealed, but look for more news as the year goes on.