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access_time December 10, 2012 at 11:11 AM in Culture by Adam Larck

G4 Becoming Esquire Channel

According to IGN, G4 will be rebranded early next year.

The rebranding will be as the Esquire channel after a deal has been worked out between NBCUniversal, which owns G4, and Hearst Corporation.

The updated channel will reportedly feature some gaming material still, along with fashion, cooking and travel as they market to a “metrosexual” male audience.

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