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access_time December 3, 2012 at 10:32 AM in Culture by Sean Garmer

Industry Analyst Says Sony Must Give PS VITA a Price Cut

After watching Sony’s lackluster treatment of the PS Vita at E3, it seemed ridiculous to me how Sony could justify the price of the system. So, I am sure others noticed the same thing. In an interview with NowGamer, Industry Analyst Billy Pidgeon believes Sony needs to issue a slash in Vita prices if it wants the portable system to remain relevant.

“Although the hardware is high quality, Sony may need to follow Nintendo’s lead and cut price drastically next year if the installed base remains below five million or the platform will not be viable for publishers,” explained Pidgeon.

Pidgeon also believes memory card prices must be cut, along with the quality and amount of downloadable titles must be increased.

“Also the proprietary memory cards for PS Vita are prohibitively expensive. There should be more downloadable software, including inexpensive or free games, and these must be higher quality than popular iOS and Android games,” he added. “It would in fact be helpful if the best and most popular smartphone and tablet games were also available for download to PS Vita.”

That last quote I feel is very important for both the Vita and Nintendo 3DS. Many of these gamers may not have a high powered phone to be able to play those popular mobile games. Why not make it even more worth it to purchase a Vita or 3DS by having mobile games already available on it.

Pidgeon had one more important thing to say: “PS Vita sales are improving, but could be much stronger. The software library is improving – there are some very good triple A third party exclusives like Persona 4 Golden and Assassin’s Creed III: Liberation, and there are some very good downloadable titles like Sound Shapes and Escape Plan – extending PlayStation Plus subscriptions to PS Vita also helps to add value.”

So, aside from a price cut, is there anything else Sony needs to do to help the PS Vita succeed?


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