‘Halo 4’ Smashes Day-One Launch Records With Over $220 Million in Sales
If cash truly is king, then meet your new Supreme Ruler of Earth.
Halo 4 was released six days ago on November 6. Within the first 24 hours alone, Halo 4 launched with total sales topping (get ready) $220 million, making it the biggest day-one opening in entertainment history.
Let me repeat: not gaming history. Entertainment history.
To put it into perspective, the biggest day-one opening in film history is 2011’s Harry Potter and the Deathly Hallows – Part 2. Within the first 24 hours, it made about $91 million. Halo 4 made over double that in the same amount of time.
The biggest film of 2012, The Avengers, set the new record for biggest opening weekend in film history, garnering about $207.5 million. Halo 4 made $12.5 million more than The Avengers in one-third of the time.
It is projected that by the end of the first week of sales, Halo 4 will have easily broken the $300 million mark. This will eclipse the film record of opening week sales, also set by The Avengers, which currently stands at slightly over $270 million.
Other Halo 4 numbers that would make even the Master Chief crack a smile include:
→ $3.38 billion: current estimated sales of the Halo franchise to date.
→ 4 million: number of players within the first five days playing Halo 4 worldwide.
→ 31.4 million: amount of hours logged worldwide playing Halo 4 since launch, pushing franchise totals beyond 5 billion.
→ 40+: countries with retail launches at midnight of Halo 4, including England, which flew the glyph indicating an “ominous threat” over the River Thames.