Two heavy hitting Windows Phone 8 devices have recently been announced by both HTC (the 8X) and Nokia (Lumia 920), and the marketing campaigns for both devices are stepping up to the plate, but HTC is the one who has landed the first punch by poking fun at the Lumia 920’s problem with obesity.
By smartphone standards the 920 is a podgy device. With a weight of 185g, the Lumia is a full 55g heavier than the 8X. While 55g might not sound a lot, 55g is the smartphone equivalent to the Titanic. The extra weight in the Nokia Lumia 920 in part is due to the excellent PureView camera and the wireless charging sensor, but it has become the focal point for HTC’s latest social media campaign.
On Sunday, HTC posted a picture of a stack of pennies with the 8X in the background with a caption of:
“Don’t get weighed down. The HTC 8X is 20 pennies lighter than that ‘other’ Windows Phone.”
While the 8X is indeed much lighter than the Lumia 920, it is still heaver than the iPhone 5 (112g), which has become the standard when it comes to the weight of current smartphones. It is still early days for Windows Phone 8, but it is refreshing to see handset manufacturers duke it out with their ads surrounding the new platform, because it is exactly this type of marketing which Windows Phone 7 did not receive. Nokia is known to retaliate to marketing campaigns so it will be interesting to see how Elop and the Nokia gang respond to HTC in the coming days.
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