I wonder how the game industry feels about Gamestop opening up more stores, while they continue to flourish due to used game sales that the industry still does not make a single cent from those used game sales. At least this new announcement will include toys and other kids things that aren’t just E rated games.
According to Joystiq, GameStop is opening stores in the US aimed specifically at children. The 80 GameStop Kids stores currently planned will be open by November 15, with the first opening on Friday at the Grapevine Mills Mall in Grapevine, TX. As I mentioned above, the stores will feature E-rated games alongside an assortment of toys, accessories and collectibles. GameStop makes it pretty clear who they are going after with its new line of outlets.
“This is really a way for us to take share away from people who are in the toy business and have an expanded assortment,” GameStop CEO Paul Raines told the Dallas Business Journal, “and show people how to drive kids to new experiences, new products or an expanded assortment of existing products like Skylanders and Angry Birds.”
Customers can expect to see copies of Minecraft sitting alongside foam pick axes, and Star Wars games next to talking Chewbacca plushies. More information on what will separate the Kids stores from the adult GameStop stores remains to be seen, but the absence of mature games on the shelves may well prove welcoming to parents. The Kids stores are currently only being opened alongside regular stores in malls which already feature an adult Gamestop store.