Sony has today launched its redesigned PlayStation Store for the PS3 in Europe, which adds a completely new user interface and easier way to find content, ranging from games, themes, videos, and DLC.

You could argue that the PS Store has been in need of an overhaul for sometime now so it’s great to finally see it live and in color.

The new design will be available here in the US, as well as in Canada, Brazil and Mexico on Oct. 23.  Japan will get the update later this year.

Here’s a video tour of the new design…

[jwplayer mediaid=”57674″]

So what do ya think?