A little while ago, I wrote a tongue in cheek article regarding Sony’s Vice President of Everything appearing in an ad featuring Mario Kart. You can read that here. At the time, I thought it was a small matter good for a chuckle, but Sony and their legal team aren’t laughing.
Sony and their lawyers have filed a lawsuit against Bridgestone tires. Bridgestone tires had an advertisement that promoted a special offer where car owners could receive a Wii with their tire purchases. As part of this ad, several Bridgestone employees were seen playing Mario Kart. One of these employees was Jerry Lambert aka Kevin Butler. About a week after the story made its rounds on the internet, Sony began legal proceedings. The docket for the case can be seen here.
Sony’s lawsuit also lists Wildcat Creek as a defendant. Wildcat Creek is a company where Jerry Lambert serves as an actual executive. Suddenly, an amusing story has become a bit more serious. I believe Sony’s ads featuring Lambert were partially responsible for the Playstation 3’s turnaround, so hopefully Sony and their estranged pitchman can work things out.