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access_time October 6, 2012 at 8:56 PM in Features by Justin Weinblatt

Sony Suing Kevin Butler Over Mario Kart Ad

A little while ago, I wrote a tongue in cheek article regarding Sony’s Vice President of Everything appearing in an ad featuring Mario Kart.  You can read that here.  At the time, I thought it was a small matter good for a chuckle, but Sony and their legal team aren’t laughing.

Sony and their lawyers have filed a lawsuit against Bridgestone tires.  Bridgestone tires had an advertisement that promoted a special offer where car owners could receive a Wii with their tire purchases.  As part of this ad, several Bridgestone employees were seen playing Mario Kart.  One of these employees was Jerry Lambert aka Kevin Butler.  About a week after the story made its rounds on the internet, Sony began legal proceedings.  The docket for the case can be seen here.

Sony’s lawsuit also lists Wildcat Creek as a defendant.  Wildcat Creek is a company where Jerry Lambert serves as an actual executive.  Suddenly, an amusing story has become a bit more serious.  I believe Sony’s ads featuring Lambert were partially responsible for the Playstation 3’s turnaround, so hopefully Sony and their estranged pitchman can work things out.


  • Ramon Aranda October 6, 2012 at 10:41 PM

    I don’t know whether to laugh or shake my head.

  • Justin Weinblatt October 7, 2012 at 7:12 PM

    Personally, while I hope both parties can work things out amicably, I think Sony is in the right here. This is the kind of thing that corporations take VERY seriously, and they should. Having your spokesman appear for a rival company’s product is not good for business, and Lambert really should have been smart enough to avoid that situation.

  • Todd Vote October 9, 2012 at 11:17 AM

    But he is not appearing for a rival company, he is appearing as someone who works for a tire shop.

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