VIZ Media, today announced that it has launched Neon Alley, a 24-hour anime channels exclusively on the PlayStation 3 (via PSN) in North America. The channel features uncut adventure, anime, horror, sci-fi, action and supernatural content in HD.

“The Neon Alley premiere on PlayStation 3 is a landmark event for anime fans,” said Ken Sasaki, President and Chief Executive Officer for VIZ Media.  “Neon Alley combines the appointment viewing and joy of discovery of traditional broadcast TV with the ease of subscribing to a dedicated anime channel. Fans will find all of their favorite series alongside the best of the best new series they didn’t even know they were missing!”

PS3 owners can now download the subscription-based service, which requires a $6.99/month fee, though a free one-week trial is being offered for those who sign up on NeonAlley.com.