Nintendo of America is pleased to announce that Gold Rush isn’t just a new mode in the latest Mario title; it is also taking place in their accounting offices.

According to The NPD Group’s August report, the number one single top-selling software title for the month was New Super Mario Bros. 2, selling more than 240,000 units, even though it was only released with 12 days left in August. Combined with the number two title, which happened to be Kingdom Hearts 3D [Dream Drop Distance], another Nintendo 3DS exclusive, and the release of the 3DS XL, the larger version of the Nintendo 3DS hardware, all this led to a 68% bump in all 3DS game purchases and a 36% increase in hardware.

“Software sells hardware,” said NOA’s Scott Moffitt, the executive vice president of Sales & Marketing, “and no one sells either quite like Mario.” Moffitt continued by saying the 90%-larger screens of the 3DS XL drove increased interest in current 3DS titles such as Kid Icarus: Uprising, Mario Kart 7, and The Legend of Zelda: Ocarina of Time 3D.

When reached for comment regarding all the Mario love, Luigi quietly replied no comment, citing contract confidentiality.