Ubisoft has been talking a lot about the effects of piracy on their sales of PC titles. In a move that many have seen coming, Ubisoft has decided to drop its old, problematic DRM system.
According to Gamespot, Ubisoft will be switching their DRM system. Claiming that they have a 93-95% piracy rate on their titles, Ubisoft has fought hard with issues of game theft. The system that they tried to invoke, however, has had many issues and resulted in problems that prevented even people who legitimately purchased their titles (Splinter Cell: Conviction and Tom Clancy’s H.A.W.X. 2) from playing them. Stephanie Perlotti, Ubisoft’s worldwide online game director, said this in an interview with Rock Paper Shotgun:
“We have listened to feedback, and since June last year our policy for all of PC games is that we only require a one-time online activation when you first install the game, and from then you are free to play the game offline. And you will be able to activate the game on as many machines as you want.”
Ubisoft has said that it wants to move more towards the free-to-play model to try and quash piracy issues. Assassin’s Creed III will not feature their always-on DRM, either. Will this help to stave off some of their issues with PC piracy?