Square Enix has just been keeping the new announcements rolling. Today they announced via press release the launching of a new PC browser-based service called “COREONLINE.” This will allow gamers to play Square Enix titles through their browsers in HD.

COREONLINE will take already published titles like Hitman: Blood Money and Mini Ninjas (both available at launch) and place them in a free-to-play environment, allowing gamers to jump in and play at any point in the game. “Square Enix is at the forefront of experimentation of new business and services models in the game industry,” said Yoichi Wada, chief executive officer of Square Enix Holdings. “Through our COREONLINE technology service, users can access our content easily through the browser.” COREONLINE services can be used with Internet Explorer, Firefox, or Chrome.

Since the service is cloud-based, achievements and saves can be accessed from any browser. Primarily of interest is Square Enix’s new take on the free-to-play model; games can be played for free, with video advertisement being used to handle costs much like television commercials. Players can pay money to disable ads in either individual levels or entire games.

The company plans to roll out Lara Croft and the Guardian of Light on the service in October, as well as Tomb Raider: Underworld and Square Enix Japan’s Gyromancer sometime afterwards. You can learn more about COREONLINE at its homepage, www.coreonline.com.